6. How to Be the Woman Who Asks for $150K Over Coffee with Maya Shaposhnik Cadena
Today we’re joined by an inspiring guest, Maya Shaposhnik Cadena, founder of Vetted. Maya takes us along her incredible journey, from launching an event-planning company in Israel, transitioning to fundraising in the U.S., to ultimately founding her innovative company, Vetted.
Maya opens up about the deeply personal inspiration behind Vetted: her sister’s painful experience dealing with her military canine’s sudden cancer diagnosis. This eye-opening event made Maya realize just how essential preventative pet care is, and sparked her mission to empower pet parents with critical knowledge that prevents reactive, emergency-based medical decisions.
We dive into Maya’s refreshing perspective on veterinary care, discussing her first-principles thinking, proactive health practices, and cutting-edge tools like genetic testing. Maya shares candidly about her own fears and the importance of staying true to oneself with authenticity and transparency. Plus, she reveals her powerful manifestation techniques that have helped guide her journey.
For all the entrepreneurs and aspiring founders out there, Maya generously offers valuable insights on fundraising, facing business challenges head-on, and the undeniable power of building a strong, supportive network.
Feeling inspired? We definitely are! To connect directly with Maya, reach out via LinkedIn or send her an email. Don't miss this fantastic conversation, hit play and join us!
About Maya
Maya Shaposhnik Cadena is a serial entrepreneur with over 15 years of experience, having founded three companies across diverse industries—all rooted in her passion for innovation, growth, and empowering others. With a strong background in management, sales, operations, and fundraising, she brings both strategic vision and operational expertise to every venture she leads.
Maya’s first company, an event production business, grew into one of Israel’s largest international production houses. Her second venture was a consulting firm specializing in the launch, expansion, and franchising of spas, helping wellness brands scale with purpose. Today, she is the founder of a pet tech company dedicated to empowering pet parents to provide the highest standard of care for their pets. Through education, connection, and rewards, the platform enables pet parents to benefit in every way from prioritizing their pets’ well-being.
At the heart of Maya’s work is a commitment to empowering people and teams to build the future they want to see—one that is more connected, compassionate, and impactful.
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